Tackling the eternal question of what do women want, the authors of a new book have an answer -- "Women Want More." More time and control over their lives, that is.

    A "revolution of dissatisfaction" is brewing among women, and businesses that understand that women want more time and can market to them will find rich opportunities, say authors Michael Silverstein and Kate Sayre.

    Women do not have enough time for themselves, they have too many demands on their time and they have conflicting priorities," Silverstein said in an interview with Reuters.

    Among the countries surveyed were the United States, China, India, Germany, Mexico, Iraq, Egypt, Russia and Japan.

    Women are becoming better educated as their numbers grow and over the next five years, he said, the number of working women worldwide will grow to 1.2 billion from 1 billion, and they will increase their yearly earnings to as much as $18 trillion from $12 trillion.

    Companies that already understand women's desire for more time include Trader Joe's, headquartered in Monrovia, California, for its time-saving prepared food and Banana Republic, a brand owned by Gap Inc., which has standardized its styles and fits to make clothes shopping simpler and less time-consuming, the authors write.

    Opportunities for more companies to benefit from the female market will grow rapidly in the next few years as the so-called female economy grows, Silverstein said.

    對(duì)于解決女人想要什么這一永恒的話(huà)題，這本新書(shū)的作者回答到："女人想要更多。"想要更多的時(shí)間來(lái)控制他們的生命。

    一場(chǎng)"不滿(mǎn)足的革命"在女人的心中醞釀，而且了解女人想要更多時(shí)間和那她們來(lái)做交易的商家會(huì)發(fā)現(xiàn)更多的商業(yè)機(jī)會(huì)。作者米歇爾，斯沃斯頓和凱特，夏瑞說(shuō)。

    對(duì)于女人來(lái)說(shuō)，她們沒(méi)有足夠的時(shí)間，她們總是需要太多的時(shí)間而且總是沖突不斷。斯沃斯頓在一次和魯特的采訪(fǎng)中說(shuō)到。

    參與調(diào)查的國(guó)家有：美國(guó)，中國(guó)，印度，德國(guó)，墨西哥，伊拉克，俄羅斯和德國(guó)。

    在過(guò)去的五年中，女人受到的教育越來(lái)越好，就像她們與日俱增的數(shù)量一樣。而且全球職業(yè)女性的數(shù)量從10億增加到了12億，她們的年收入從12萬(wàn)億美元增加到了18萬(wàn)億美元。

    已經(jīng)了解女人渴望更多時(shí)間的公司包括：美國(guó)喬氏連鎖超市，在蒙羅維亞，家里佛尼亞均有總部。喬氏準(zhǔn)備了素食食品，香蕉共和國(guó)和品牌服裝，他們已經(jīng)形成了自己的風(fēng)格而且可以定做服裝，因此簡(jiǎn)化和縮短了消費(fèi)時(shí)間。作者寫(xiě)到。

    更多的公司從女性市場(chǎng)中收益，在將來(lái)的幾年里，這樣的機(jī)會(huì)迅猛增加，這就是所謂的女性經(jīng)濟(jì)增長(zhǎng)。斯韋斯特說(shuō)道。